Fashion Society Marymount School Course

Weekly tasks & summary

Week 17

Topic: Marketing & pr

Visiting lecturer video:

CREATE

We now know the main differences of Marketing and PR. This task is all about creating a Marketing and PR campaign to launch your CATWALK task show. You will need to think of celebrities and influencers you would like to attend the show. You can create a document that shows images and notes on these personalities.

OUTCOME

Understanding the importance of brand representation through a launch event. Creating a plan through notes and images on influential people that could create a wider reach for your brand.

Any further ideas on what that event would look like would be a great task to complete to exercise your PR knowledge.

What you will need:

Wifi access if you wish to research online

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X1 sheet of A4 or A3 paper or card if you wish to stick your research onto a board

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Time to research on the internet through google

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